Many physical therapists feel uncomfortable when selling or asking for money. But is it really wrong to sell when what you do changes people’s lives?
When what you do helps people to walk further without pain, sleep better at night and get more living from their life every day… Why is it considered unprofessional or unethical to sell a solution to all of those things?
In this book, Paul Gough asks the question, “Is selling in physical therapy really unprofessional?” Or, “Is the process of selling and how to do it right, misunderstood by physical therapists?”
“Is there an outdated view of selling that needs to be correct?” Or, “Is it that there’s simply a lack of CONFIDENCE to do it for the fear of being rejected or labelled as “salesy” when you do?”
All of these questions and more will be answered in this book. If you’ve ever worried over what patients think of you when asking for money – or you just don’t feel confident when doing it – you’ll love this new and almost “Effortless” way of selling your services without coming across as salesy or feeling like you’re being judged.